We evaluate all advertising and marketing content for gender biases prior to publication by the Global Marketing Department or the local Marketing Team

In 2023 we have launched the first global campaign based on the pillars of Diversity, Equity and Inclusion as the Main Partner of FC Barcelona Women.

We assess gender balance in machine learning in order to prevent algorithms from perpetuating gender biases

We have a supplier diversity program that includes women suppliers/vendors

  • Members of the following Supplier Diversity councils focused on Ethnic minorities, Aboriginals and women (NMSDC, WBENC, CAMSC, WEB Canada)
  • Supplier Diversity Questionnaire for new vendor set-up in US and Canada
  • NA Supplier Diversity Policies Complete
  • All Webpages noted


We support financial education programs, health or insurance education, and STEM education programs

We allocated specific resources for both retaining and increasing the percentage of women clients or customers in any of its businesses

We track the client or customer base by gender

We offer and/or fund any lending, savings, or other financial products specifically for women-owned businesses – micro, small or other

We focuse on racial and ethnic, and LGBTQ+ equality in the workplace

Through our volunteering and donations program we support non-profit organizations that support education and productive programs to ensure that women have access to a productive life and better quality of life. Pro-MexicoIndígena. Pro-Mixteca, LeonXIII, Casa de la Amistad,Reforestamos México, Nutrea un Niño, and APAC.

The company give monetary support to any non-profit organization(s) with a primary mission of advocating.

For other KPIs please visit, page 75

we are verified active
participant to the
united Nations (UN)
Global compact